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Associate Product Manager

Date: Nov 29, 2018

Location: Siloam Springs, AR, US, 72761

Company: Hallmark

DaySpring, a subsidiary of Hallmark Cards, is a leading marketer and distributor of Christian products and gifts. DaySpring products are sold in Christian retail stores, mass market and internet retailers, card and gift stores, and other outlets in the United States and 60 countries worldwide. Through Mary & Martha, DaySpring’s Direct to Sales company, we offer independent consultants an opportunity to build a business, build others and live out their faith. Based in Siloam Springs, Arkansas, DaySpring employs over 260, offers more than 6,000 products, and touches more than one billion people annually. Our vision: “We want to see every person experience and express the life-changing message of God’s love.”

Recently, our Books & Journals department was created to launch a publishing business at DaySpring! This new department has been tasked with building the foundational pieces necessary for long-term success in these product categories. The Associate Product Manager II position is the perfect place for a professional to make an immediate impact on DaySpring's mission and be part of a dynamic start-up team of high energy professionals!


  • Understands and helps execute all Publishing programs developed for the marketplace from immediate opportunistic business to products that will launch a year out.
  • Research, analyze, and deeply understand products, markets, and consumers to implement Publishing solutions that meet both ministry and financial metrics.
  • Manage and overseas costs.  Responsible for the P/L of assigned product categories and makes daily decisions that impact costs.  Must understand financial concepts and the levers that impact P/L statements.
  • Execute programs effectively ensuring that short term tasks align with long term Publishing strategies.  Assists in defining program requirements and objectives.  Handles data integrity and works within internal DaySpring systems to see that programs effectively get managed thru multiple cross departmental touch points.
  • Communicate, sell, and represent Publishing products to a variety of DaySpring teams.  Assists with presentation and creation of selling tools and materials.  Interacts with Sales, Marketing, Creative, and Supply Chain to ensure on-time execution.
  • Other reasonably related duties as assigned


To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or in the application fields.  Preferred file types are: doc, docx, pdf, htm and html. Accepted also are: txt, pdt, xls, mov, jpg, swf, mp3, and zip. No other file types accepted.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.


  • Bachelor's degree
  • 1+ years of Product Marketing or Project Management experience


  • Proficient in MS Office Suite (Word, PowerPoint, Excel), Outlook
  • Ability to research and analyzing products, markets and consumers
  • Keen understanding of influences that impact consumer behavior and decision-making
  • Skillful in managing time efficiently across multiple projects
  • Aptitude for defining problems, collecting data, establishing facts, and drawing valid conclusions
  • Can make decisions based on financial goals established for brand or product
  • Aligns short-term daily tasks to long-term strategies.  Can assist in defining program requirements.  Works to execute programs on time 
  • Can handle data entry and filing needs
  • Personable attitude towards internal partners
  • Ability to participate in and lead team discussions and product planning meetings
  • Understanding of and passion for the DaySpring mission



In addition to competitive salaries (and bonuses to eligible employees), our comprehensive benefits package reflects the values and culture of our company while supporting the needs of our team members.

  • Comprehensive and affordable medical, dental and vision plan
  • Flex Spending for health care
  • Company-paid life and disability insurance
  • Employee Savings Plan - 401(k) with company match
  • Profit Sharing Plan
  • Wellness Reimbursement
  • Paid time off program (PTO) combining vacation, illness and other absence into a generous bank of time and 8 paid holidays
  • Employee Assistance Program
  • Adoption assistance program
  • Opportunities to further develop your skills and education
  • Company-sponsored volunteer opportunities plus paid time off for volunteer work
  • Company-paid holidays (8 annually)
  • Tuition assistance


DaySpring is an equal opportunity employer.  Disability/Veteran.  Principals only please.

Nearest Major Market: Fayetteville

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