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DaySpring Consumer Engagement Specialist

Date: May 20, 2021

Location: Siloam Springs, AR, US, 72761

Company: Hallmark

DaySpring, a subsidiary of Hallmark Cards, is a leading marketer and distributor of Christian products and gifts. DaySpring products are sold in Christian retail stores, mass market and internet retailers, card and gift stores, and other outlets in the United States and 60 countries worldwide. Through Mary & Martha, DaySpring’s Direct to Sales company, we offer independent consultants an opportunity to build a business, build others and live out their faith. Based in Siloam Springs, Arkansas, DaySpring employs over 260, offers more than 6,000 products, and touches more than one billion people annually. Our vision: “We want to see every person experience and express the life-changing message of God’s love.”


The Ecommerce team, part of the Corporate Marketing Team, is responsible for the direct to consumer and wholesale sales of all Ecommerce activities for the DaySpring brand including the brand website, marketplaces such as Amazon.com and Walmart.com, and various digital marketing initiatives.  The marketing team within Ecommerce is responsible for all traffic driving programs, campaign management and digital influencer outreach to deliver relevant product, content and resources to help consumers live their faith. Making data-driven decisions and working in a fast-paced work environment make Ecommerce a challenging yet dynamic area within DaySpring to grow both professionally and personally in this digital age.


The Consumer Engagement Specialist will work across teams to execute digital marketing campaigns for DaySpring.com. This critical role will work directly with the Consumer Engagement Team, Merchandising Team, Site Management Team and Corporate Marketing Team to execute and deliver relevant & personalized promotional activities across marketing channels. A successful candidate will have some digital marketing experience, have a collaborative posture, be able to critically analyze data and provide data-driven solutions for consumer engagement.


  1. Lead in planning, implementing and executing relevant, personalized campaigns and promotions to achieve sales targets for DaySpring.com 40% job / daily
  2. Monitor performance of digital marketing programs, pulling consumer data to develop segmentation strategies across channels 25% / daily
  3. Provide data-driven recommendations, feedback, and suggestions based on the performance of the marketing programs to help achieve consumer engagement goals 15% / daily
  4. Develop reports to show consumer engagement performance, website analytics and marketing channel performance 10% / weekly
  5. Support key initiatives for each organization (DaySpring, (in)courage and Mary & Martha), bringing a "One DaySpring" message to our consumers 10% / weekly
  6. Other reasonably related duties as assigned


To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size attachment limit is 10 MB.


You must have these to be considered for this role:

  1. Bachelor’s degree
  2. 2 years or more of digital marketing or marketing experience and/or training



You will stand out if you have these:

  • Experience in copywriting – especially consumer-facing marketing copy.
  • Experience in digital paid advertising.
  • Strong (verbal and written) communication skills, with high attention to detail.
  • Ability to collaborate across teams and work on tasks individually in a remote environment as well as in the office.
  • Bachelor’s degree in Marketing, Business Management or related field
  • Proficiency in completing tasks in a timely, efficient, and excellent manner.  
  • Experience in aggregating data and packaging up to inform team and leaders of performance.
  • Adept in the use of Excel, PowerPoint and Word.
  • Excellent presentation skills, creative problem solver and strategic thinker, organized, team player, self-motivated and leading-edge.
  • Can multi task, be a self-starter, comfortable with some ambiguity.
  • Personable attitude towards internal customers.
  • An understanding of and an appreciation for the DaySpring Mission.


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks.



In addition to competitive salaries (and bonuses to eligible employees), our comprehensive benefits package reflects the values and culture of our company while supporting the needs of our team members.

  • Comprehensive and affordable medical, dental and vision plan
  • Flex Spending for health care
  • Company-paid life and disability insurance
  • Employee Savings Plan - 401(k) with company match
  • Profit Sharing Plan
  • Wellness Reimbursement
  • Paid time off program (PTO) combining vacation, illness and other absence into a generous bank of time and 8 paid holidays
  • Employee Assistance Program
  • Adoption assistance program
  • Opportunities to further develop your skills and education
  • Company-sponsored volunteer opportunities plus paid time off for volunteer work
  • Company-paid holidays (8 annually)
  • Tuition assistance


COVID-19. DaySpring puts its employee health and safety first with social distancing and mandatory face-masking and daily temperature check protocols in place.


DaySpring is an equal opportunity employer.  Disability/Veteran.  Principals only please.

Nearest Major Market: Fayetteville

Job Segment: Bank, Banking, Merchandising, Retail Sales, Advertising, Retail, Finance, Marketing