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DaySpring Direct Selling Marketing Specialist

Date: Nov 20, 2020

Location: Siloam Springs, AR, US, 72761

Company: Hallmark

DaySpring, a subsidiary of Hallmark Cards, is a leading marketer and distributor of Christian products and gifts. DaySpring products are sold in Christian retail stores, mass market and internet retailers, card and gift stores, and other outlets in the United States and 60 countries worldwide. Through Mary & Martha, DaySpring’s Direct to Sales company, we offer independent consultants an opportunity to build a business, build others and live out their faith. Based in Siloam Springs, Arkansas, DaySpring employs over 260, offers more than 6,000 products, and touches more than one billion people annually. Our vision: “We want to see every person experience and express the life-changing message of God’s love.”

The corporate marketing department at DaySpring is a fast moving team focused on the brand, our mission and the consumer.  We engage across the company and while we specialize we must have a generalist mindset-understanding our customer. Our customer may be internal (sales, ecommerce, Mary & Martha, product teams, editorial, fulfillment…) or external (customers, consumers, influencers, celebrities, authors…). This team is highly relational, scrappy and has a make things happen kind of attitude. 



  1. Own the creation and publication of all marketing plans and materials from strategy, communication plan and design. This duty is performed daily, about 30% of the time.
  2. Design, write, and edit a wide range of marketing communications including, but not limited to: Consultant-facing materials, website, sales collateral, support materials, newsletters, events, catalog, etc. Work closely with internal teams to establish tone of voice and appropriate writing styles.  This duty is performed daily, about 30% of the time.
  3. Help improve the Brand style guide and own how it is used throughout all of our business. Manage the creative direction of our Brand. This duty is performed daily, about 10% of the time.
  4. Work alongside internal partners to develop and execute a comprehensive social media strategy focus on high quality content that engages and grows our social media presence. Engage with customers and consultants through the use of social media. This duty is performed daily, about 10% of the time.
  5. Manage corporate website by working alongside internal partners to enhance positive customer experience and site traffic via various marketing methods. This duty is performed weekly, about 10% of the time.
  6. Help develop video and photography content to perpetuate the Mary & Martha brand. T This duty is performed monthly, about 10% of the time.
  7. Perform any other related duties as required or assigned.



To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields.  Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.  Individual file size attachment limit is 10 MB.



  1. Bachelor's degree
  2. 1 or more years of experience in marketing



  • Experience in the Direct Selling Industry
  • Proficiency in Microsoft business suite: word, powerpoint, outlook, excel
  • Strong writing skills
  • Organized approach to work-project management
  • Quick learner
  • Understanding of and appreciation for the DaySpring mission


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks



In addition to competitive salaries (and bonuses to eligible employees), our comprehensive benefits package reflects the values and culture of our company while supporting the needs of our team members.

  • Comprehensive and affordable medical, dental and vision plan
  • Flex Spending for health care
  • Company-paid life and disability insurance
  • Employee Savings Plan - 401(k) with company match
  • Profit Sharing Plan
  • Wellness Reimbursement
  • Paid time off program (PTO) combining vacation, illness and other absence into a generous bank of time and 8 paid holidays
  • Employee Assistance Program
  • Adoption assistance program
  • Opportunities to further develop your skills and education
  • Company-sponsored volunteer opportunities plus paid time off for volunteer work
  • Company-paid holidays (8 annually)
  • Tuition assistance


COVID-19. DaySpring puts its employee health and safety first with social distancing, mandatory face-masking, and daily temperature check protocols in place.


DaySpring is an equal opportunity employer.  Disability/Veteran.  Principals only please.

Nearest Major Market: Fayetteville

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