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DaySpring Social Media Specialist

Date: Jan 21, 2021

Location: Siloam Springs, AR, US, 72761

Company: Hallmark

DaySpring, a subsidiary of Hallmark Cards, is a leading marketer and distributor of Christian products and gifts. DaySpring products are sold in Christian retail stores, mass market and internet retailers, card and gift stores, and other outlets in the United States and 60 countries worldwide. Through Mary & Martha, DaySpring’s Direct to Sales company, we offer independent consultants an opportunity to build a business, build others and live out their faith. Based in Siloam Springs, Arkansas, DaySpring employs over 260, offers more than 6,000 products, and touches more than one billion people annually. Our vision: “We want to see every person experience and express the life-changing message of God’s love.”


The Strategic Marketing Team champions the Brand, Mission and Consumer across the entire organization for DaySpring.  We lead with consumer insights, brand engagement and mission focus.  We support key initiatives for each organization, while bringing a holistic approach to form “One DaySpring” to our consumer and partners.



The primary purpose of the Social Media Specialist is to manage the social media day-to-day activities of content publishing and consumer engagement for marketing campaigns and in support of business objects and social metrics for DaySpring, (in)courage, and Mary & Martha. The primary social media channels of focus are Facebook and Instagram, with additional activity in Twitter and Pinterest. In addition, this position will work with the team in support of various Corporate Marketing campaigns and projects.



To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size attachment limit is 10 MB.



You must have this to be considered for this role:

  1. Bachelor's degree
  2. 2 or more years of experience in business social media management



Your resume will stand out if you have these:

  • Degree in Marketing, Communications or a related field
  • Technical proficiency to navigate all social media tools
  • Familiarity with primary brands and organizations in the Christian business and ministry industry
  • An entrepreneurial spirit!
  • Excellent communication skills: written, oral and active listening
  • Knack for attention to detail
  • Understanding of audience and a dedicated focus for the consumer
  • Tenacity to persevere through setbacks and difficulties and still deliver great solutions to the customer
  • Ability to manage multiple projects simultaneously and the flexibility to “roll with” a reasonable level of ambiguity
  • Understanding and appreciation for the DaySpring mission


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks.



In addition to competitive salaries (and bonuses to eligible employees), our comprehensive benefits package reflects the values and culture of our company while supporting the needs of our team members.


  • Comprehensive and affordable medical, dental and vision plan
  • Flex Spending for health care
  • Company-paid life and disability insurance
  • Employee Savings Plan - 401(k) with company match
  • Profit Sharing Plan
  • Wellness Reimbursement
  • Paid time off program (PTO) combining vacation, illness and other absence into a generous bank of time and 8 paid holidays
  • Employee Assistance Program
  • Adoption assistance program
  • Opportunities to further develop your skills and education
  • Company-sponsored volunteer opportunities plus paid time off for volunteer work
  • Company-paid holidays (8 annually)
  • Tuition assistance


COVID-19. DaySpring puts its employee health and safety first with social distancing and mandatory face-masking and daily temperature check protocols in place.


DaySpring is an equal opportunity employer.  Disability/Veteran.  Principals only please.

Nearest Major Market: Fayetteville

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