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Sr. Program Manager

Date: Aug 23, 2019

Location: Siloam Springs, AR, US, 72761

Company: Hallmark

DaySpring, a subsidiary of Hallmark Cards, is a leading marketer and distributor of Christian products and gifts. DaySpring products are sold in Christian retail stores, mass market and internet retailers, card and gift stores, and other outlets in the United States and 60 countries worldwide. Through Mary & Martha, DaySpring’s Direct to Sales company, we offer independent consultants an opportunity to build a business, build others and live out their faith. Based in Siloam Springs, Arkansas, DaySpring employs over 260, offers more than 6,000 products, and touches more than one billion people annually. Our vision: “We want to see every person experience and express the life-changing message of God’s love.”



The Sr. Program Manager serves as the “Program Champion” responsible for developing and executing short and long term strategies for assigned programs. These programs can take the form of brands, licensed properties, seasons and occasions. These programs will be treated like businesses within DaySpring. Hence, the Sr. Program Manager will have the revenue and profit expectations assigned to them as key objectives. This role is responsible for championing their responsibility across the company/organization to ensure that a holistic “one DaySpring” activation for their programs is followed.



  • Plan, develop, vision cast, and direct strategies that build cohesive product and marketing roadmaps for assigned programs across both product businesses and channels of distribution. This duty is performed weekly, about 25% of the time.
  • Ensure DaySpring stays ahead of market trends and takes advantage of market opportunities. This role will help conceptualize strategic initiatives ensuring cross functional engagement and support is in place to optimize results. This duty is performed weekly, about 25% of the time.
  • Cultivate key internal and external relationships to influence and impact the viability of each program. Analyze market and sales data to measure success and identify needs and pivot points to improve the performance in the marketplace. This duty is performed weekly, about 25% of the time.
  • Manage contract dates, scheduled, and decision timelines to build awareness to agreement deadlines, requirements, and scenarios. This duty is performed weekly, about 25% of the time.
  • Perform any other related duties as required or assigned.  


To be considered an applicant for this position you must show how you meet the Basic Qualifications of the job in a resume or document you upload, or in the application fields.  Preferred file types are: doc, docx, pdf, htm and html. Accepted also are: txt, pdt, xls, mov, jpg, swf, mp3, and zip. No other file types accepted.



  • Bachelor’s Degree 
  • 3+ years of product or business development experience



The ideal candidate will:

  • Have earned an MBA
  • Demonstrate the knack for operating in both strategic and execution realms – sometimes at the same time.
  • Express a high level of initiative and drive: this position is looked to within and around the organization as an essential leader.
  • Be able to effectively manage and lead peers as well as influence superiors.
  • Think strategically and beyond accepted norms.
  • Lead innovative thinking sessions.
  • Apply to new products and potential business models (futures state).
  • Communicate – written and verbal – clearly, and with excellence.
  • Analysis and critical thinking skills – able to comprehend various inputs of data, consumer insights, trends and etc. and be able to coalesce sometimes disparate feeds into a cohesive, comprehensive strategy.
  • Be proficient in the MS office suite: Excel, Power Point, Word.
  • Express an understanding of and appreciation for the DaySpring mission.


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.



In addition to competitive salaries (and bonuses to eligible employees), our comprehensive benefits package reflects the values and culture of our company while supporting the needs of our team members.

  • Comprehensive and affordable medical, dental and vision plan
  • Flex Spending for health care
  • Company-paid life and disability insurance
  • Employee Savings Plan - 401(k) with company match
  • Profit Sharing Plan
  • Wellness Reimbursement
  • Paid time off program (PTO) combining vacation, illness and other absence into a generous bank of time and 8 paid holidays
  • Employee Assistance Program
  • Adoption assistance program
  • Opportunities to further develop your skills and education
  • Company-sponsored volunteer opportunities plus paid time off for volunteer work
  • Company-paid holidays (8 annually)
  • Tuition assistance


DaySpring is an equal opportunity employer.  Disability/Veteran.  Principals only please.

Nearest Major Market: Fayetteville

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