Share this Job

REMOTE: Digital Product Manager

Date: Jan 22, 2022

Location: Kansas City, MO, US, 64108

Company: Hallmark

Posting End Date: 11/05/2021
Number of Openings: 1






Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce. Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.



Hallmark Digital (Team HD) drives consumer experience, sales, merchandising, marketing and operations for Hallmark.com.



The Digital Product Manager leads cross-functional product teams comprised of user experience designers, software developers, technical architects, quality assurance engineers and business stakeholders - who collectively solve the most important consumer and business problems on the website. Responsibilities include:

  • Digital Product Strategy Development
    • Develop the product strategy for their area of the Hallmark.com product portfolio that guides the team's choices and decisions for opportunities or issues to solve.
    • Gather and activate insights based on consumer needs garnered through user research/testing and marketplace/competitive information or third party research sources.
    • Develop the product road map and plans to ensure the team is on track to meet its stated goals within defined timeline.
    • Actively use data and feedback mechanisms that factor into decisions on product squad  priority-builds and determine measurement of outcomes.
    • Work proactively with key business stakeholders and partners across Hallmark to elicit their key input/expertise so the products the team builds are valid and relevant to the overall business.
  • Digital Product Strategy Delivery
    • Uses a systematic and data-driven prioritization approach that clarifies team priorities and is enables quick, tough calls through consulting/present options and opportunities to senior  mgt.
    • Writes and clearly communicates the user stories and requirements based on agreed upon style/format/delivery that drive clarity of product features for the engineering teams.
    • Responsible for successful implementation in collaboration with delivery manager (scrum master) to ensure the product tam delivers on its commitments for each sprint.
  • Digital Product Performance Management
    • Develops and communicates KPIs to measure product performance in collaboration with the product team.
    • Leads results monitoring (e.g. pre-launch measurement needs and post-launch actions) in partnership with squad leads and analytics team.
    • Follows a regular cadence and convention to communicate outcomes with the management and organization.



The following is required to be considered for this role:

  • Bachelor's Degree or 4 years of professional work experience
  • 3 years of product management experience delivering software or digital products to markets including websites, mobile applications and omnichannel capabilities
  • Minimum 1 year of experience leading agile product teams  
  • Minimum 1 year of experience defining market and product requirements for digital products



Your resume and portfolio/application will stand out if you have:

  • Demonstrated ability to use data and metrics to justify requirements, build business cases and measure digital product performance
  • 5+ years product management or equivalent experience delivering software or digital products to market
  • MBA or advanced degree
  • Retail industry e-commerce experience
  • Experienced negotiator adept at influencing stakeholders and senior executives. experience
  • Experience using and managing cloud-based collaboration and project management tools including Atlassian suite (JIRA and Confluence



This position is available as a permanent remote/virtual position.


Interested? Follow the application instructions below to apply.



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks.



At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.


Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

Job Segment: Performance Management, Merchandising, Marketing Manager, Marketing, Human Resources, Retail