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Category Solutions and Insights Leader

Date: Feb 6, 2019

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 26553 


Do you want to work for a one of the world's most trusted and recognized brands? Hallmark is a company rooted in connecting people. We care for our employees, our communities, and our world. A career at Hallmark means you get to make a big impact and create something that can make a genuine difference. We’re looking for people who want to continue to carry our vision forward.

People rely on us to help them connect and express their emotions through products and services that enrich lives every day. They trust that we know their needs and that we are focused on innovations that will allow them to enhance their relationships. We have a competitive mindset and “play to win” with our retailers and consumers. We work with courage and conviction, always seeking to adapt and learn. It is an exciting time to be in the Greetings business at Hallmark! 


The Category Solutions and Insights Leader will be a high impact, high visibility role, which will require an innovative thinker and a high energy leader.  This role will have the ability to influence leadership internally, as well as representing the needs of our customers by developing a deep understanding of external marketplace trends.  The CSIL the driver of innovation, representing the priorities of retailer collaborative planning, developing and implementing solutions to deliver against those priorities.    


The Category Solutions team in Customer Development serves a critical role in our customers, ensuring retail performance across customers and categories. We translate data to insights and insights to actions to create winning retail solutions for our customers and their shoppers.  We define and lead best practices across space and category management.  We are a team of motivated and passionate individuals who thrive on solving shopper problems along her path to purchase and helping our customers succeed.


  • Be customer-facing which will require you to demonstrate a robust understanding, not only within the greetings and gift wrap categories, but of the entire retail marketplace. 
  • Architect two to five year growth ideas, initiatives and robust test-and-learn plans that lean into both brick-and-mortar as well as seamless omni-channel experiences. 
  • Provide a tremendous value by deepening strategic partnerships with existing retailers and helping in the renewal and acquisition of key contracts. 
  • Be responsible for developing critical middle manager leaders and recruiting top talent. 
  • Be tasked with identifying key business drivers and growth opportunities by leveraging category and shopper expertise. This includes scanning the industry / market for retail & shopper trends and partnerships with external trends spotters. 


  • In addition to delivering business results, you foster a winning culture – focused on speed, innovation and decisiveness. 
  • You are a self-starter and demonstrate strong leadership skills in ambiguous space.  



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

 In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.



The following is required to be considered for this role:

  • Bachelor Degree or 4+ years professional experience
  • 10+ years of space, category, analytics or product development experience, including previous management and leadership experience.



Your resume will stand out if you have:

  • Industry and marketplace insight experience
  • Knowledge in how to leveraging shopper loyalty data
  • Converging on critical insights to take action against
  • Innovation &  Strategy Development
  • Self-starter
  • Ability to Influence Decisions
  • Strong financial and business acumen
  • Ability to partner and lead key cross-functional partnerships (i.e. customer team, trends, product innovation, research, analytics, etc)
  • Category Management Expertise




Hallmark believes in enriching the lives of our employees by offering benefit programs to help you:

  • Take care of you and yours: We offer comprehensive medical, dental and vision benefits, as well as discounts on elder care, child care, education assistance and adoption assistance.
  • Save for your future: Through profit sharing, you share in the success of Hallmark. We also offer a 4% match on 401(k) contributions.
  • Enjoy your time: Maximize your work-life balance through Paid Time Off (PTO), paid holidays, community volunteer opportunities and discounts on product, entertainment venues, amusement parks and sporting events.
  • And More! (Like an on-site cafeteria, free parking, access to Crown Center and a fitness center.)


Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

Job Segment: Category Manager, Merchandising, Retail