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Digital Designer

Date: Sep 16, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 99408 


Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch. 

 Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates


As a member of the Digital Creative Marketing team, you'll partner with a cross-disciplinary team of user experience, user interface, interaction design, editorial, development and marketing professionals to turn business strategies into exceptional, on-brand design solutions across a variety of digital touchpoints. With an Omnichannel focus, this team delivers consumer experiences that have a direct impact on brand engagement, revenue growth and brand relevance.


The Digital Designer supports Hallmark’s consumer-facing digital capabilities (primarily on Hallmark.com, but also in apps, emails, ads, and in-store and social media experiences). Along with a deep understanding of digital best practices, they employ a range of styles to deliver innovative and successful design solutions. They are actively engaged with studio managers, art directors, and peers in maintaining a productive, engaged, flexible, and resilient creative environment.  The Digital Designer is assigned work and takes direction from the Studio Art Director (and, at times, the Studio Editorial Director) who lead the team.



  • The Digital Designer can leverage existing assets and style guides or create something new to solve challenges for a web-specific context, while focusing on all the elements of strong creative execution: emotion, concept, trend, color, hierarchy, editorial tone and visual impact.
  • Designs homepages, marketing landing pages, shop pages, communications, and content updates across Hallmark.com.
  • Develops design playbooks, wireframes, mockups, and other conceptual guides to facilitate cross-team strategizing.
  • Provides input for photoshoots, and performs photo retouching as needed
  • Publishes content via a Content Management System
  • As part of the design process, collaborates with UX and UI Designers, and Front-end developers.
  • Makes recommendations for evolving the marketing strategies and capabilities of the website.
  • Demonstrates a high level of craftsmanship grounded in brand and consumer understanding as well as platform objectives and commercialization strategies. Is a constant learner and challenges themselves to keep evolving their design contribution.
  • Identifies, creates, and curates visual assets
  • Engages a diverse range of sources and resources to understand emotion-based connecting needs, visually impactful design solutions, and expectations of the Hallmark brand.  Applies and shares formal and informal knowledge to create original, successful design and concept solutions.  Stays informed about the social expression and other relevant industries and other competitive markets as defined by platforms and new formats
  • Demonstrates strong communication, visionary, and strategic skills.  Meets productivity goals.



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing

the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.



  • The following is required to be considered for this role:
  • BFA or BA in one of the following areas: graphic design, illustration, design, multimedia or related visual communications field. Alternative qualifications would include 8+ years’ experience in creative field encompassing one or more of the following aforementioned areas.
  • 5 years of professional experience in web design, graphic design, visual design, or UI design.


Basic Required Skills

  • Results oriented
  • Visual creative and conceptual thinking skills
  • Communication skills (written and oral)
  • Ideation/innovation
  • Aesthetic discernment
  • Trends translation
  • Consumer focused
  • Ability to work independently
  • Collaboration
  • Organization
  • Flexibility/adaptability
  • Strategic agility



  • Strong visual design skills and thought process as demonstrated in portfolio
  • 8+ years of working in web design, graphic design, visual design, UI design, or related field
  • Experience in Ecommerce (online shopping) and day-to-day website marketing
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, inDesign, etc)
  • Proficiency with web design tools like Axure, AdobeXD, Sketch, InVision, etc.
  • Outstanding interpersonal communication and teamwork skills along with excellent written, presentation and verbal communication skills.
  • Ability to deliver information in a clear, concise way, ensuring the organization makes rapid and informed decisions
  • Strong people skills – ability to work effectively across discipline, role, department and leadership level
  • Self-motivation with capability of balancing multiple projects and producing deliverables in a timely manner
  • Execute with a high attention to detail
  • Basic understanding/experience working with a Content Management System (CMS)
  • Basic understanding of technologies used to build web-based solutions (HTML, CSS, JavaScript, etc.)
  • Basic understanding of web accessibility standards


Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.





At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

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