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REMOTE - Digital Analyst I, II, III, or Sr

Date: Sep 10, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 98546 


Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch. 

 Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams.


Hallmark has been recognized as one of Forbes and Statista 2020 as:




Hallmark Digital is one of the driving forces behind the creation and delivery of digital solutions to Hallmark’s consumers. Hallmark Digital includes almost all consumer digital touch points – ecommerce, search, mobile, social, etc. It is a fast-paced, cutting-edge environment for Hallmark and requires a can-do, flexible attitude. Digital Hallmarkers get to wear many hats and have the opportunity to engage with new and innovative technology as well as help shape consumer digital experiences.


As a member of the Hallmark Digital group you'll partner with a high functioning, high energy team of cross-functional disciplines that bring Hallmark.com and our Hallmark Gold Crown Omnichannel network to life for our consumers. With a consumer-first focus this group delivers impactful digital solutions that have a direct impact on consumer brand engagement and retention in the digital space which results in revenue growth and brand relevance.



The REMOTE - Digital Analyst manages various aspects of the Hallmark.com analytics, A/B testing optimization, and personalization programs. The Digital Analyst ensures the analytics platforms and operations deliver shopper insights to improve acquisition, engagement, conversion, and retention to Hallmark digital touch points and to retail stores.


The Digital Analyst partners with teams within Hallmark, includingHallmark.com development teams, and external agencies/vendors to implement analytic and A/B testing and personalization capabilities and ensure best practices are leveraged.


This position requires an experienced analytics professional with digital-specific expertise in various areas: digital analytics coding development and implementation, optimization and A/B testing, digital personalization, data analysis in digital-centric platforms.


Essential duties and accountabilities:

  • Manage implementation and coding of digital analytics for both new and ongoing programs, this includes serving as subject matter expert in the development of technical requirements and code for new projects to enable the measurement of KPIs.
  • Manage and maintain components of digital data architecture (data layer, tag management systems, A/B testing, personalization and analytics platforms) for Hallmark.com.
  • Ensure integrity of digital channel data across Hallmark systems, partnering internally.
  • Collaborate with internal and external partners to identify, develop, and implement A/B tests that optimize and personalize the digital experience. Provide insights around A/B or multivariate tests that drive fundamental improvements to the site experience.


​​​​​​​This is a progressive role that will be filled at the level based on the skills and experience of the selected candidate.


If this sounds like the next exciting step in your career – then apply now!



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I9Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.



The following is required to be considered for this role:

  • Bachelor’s degree or higher
  • At least 4 years in a digital development / analytic role with experience including: digital analytics development and architecture, coding and implementation, optimization and A/B testing, data analysis in key digital-centric platforms
  • Experience with Adobe Analytics, Google Analytics or other web / mobile app analytics solution



  • Bachelor’s degree or higher, preferably in a technical /quantitative discipline like computer science, software development / engineering, economics, statistics, mathematics, finance, engineering, or other technology / math-based science
  • Experience with Adobe Experience Cloud (Adobe Launch, Adobe Target) or Salesforce Marketing Cloud solutions
  • Tag management experience
  • Knowledge of scripting and analytics coding (JavaScript, jQuery, Java, etc.)
  • A/B/multivariate testing experience
  • Mobile and Omnichannel analytics experience in a retail environment
  • Ability to review data flows and coding to identify, develop and implement analytics enhancements
  • Strong technical aptitude, including ability and desire to learn new systems and coding
  • Ability to manage multiple projects and adapt workstyle/processes in a fast-paced environment
  • Self-motivated: strong work ethic, follow-through and accountability for results
  • Ability to develop effective business partner relationships at all levels of the organization
  • Good interpersonal skills and great communication skills, particularly around complex, technical aspects
  • Proficient in Microsoft Suite (Word, Excel, PPT)




At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City