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Digital Catalog and Merchandising Manager

Date: May 5, 2022

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 122626 



Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce. Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams.  



Hallmark Digital is a driving force behind the creation and delivery of digital solutions to Hallmark’s consumers. It is a fast-paced, cutting-edge environment within Hallmark and requires a can-do, flexible attitude. Digital Hallmarkers get to wear many hats and have the opportunity to engage with new and innovative technology, as well as help shape consumer digital experiences that delight our consumers.



The Digital Catalog and Merchandising Manager is responsible for leading and managing teams that develop both strategic and tactical product category and merchandising plans for Hallmark.com that are informed by digital best practices and Hallmark.com goals, as well as upstream product team goals and insights. This role manages teams that are responsible for making products come alive on Hallmark.com and other key digital touchpoints. Their work includes deep engagement with up stream partner product teams, management of product imagery and product attribute data process and flow, pricing, website taxonomy, predictive recommendations/intelligence, catalog management, and engaging with partner teams on site experience (photography and editorial teams, inventory & seamless retail management, UX, marketing, digital product squads and technology).


Ultimately, this role leads teams that build initiatives, tactics, sales targets/forecasts, and execution plans for categories that drive business growth across Hallmark.com’s product portfolio to meet the financial objectives of Hallmark Digital. These plans are guided by product business unit priorities, digital best practices, digital analytics, resource considerations and voice of the customer.



The following is required to be considered for this role: 

  • Bachelor's degree OR 4 years of professional work experience
  • CPG-Retail or Omnichannel business industry experience
  • Minimum of 7 years of work experience work in the digital or product management business space.
  • Minimum of 3 years of work experience setting strategic plans/direction, managing executional outcomes and driving strong business results 
  • Experience leading and managing teams



Your resume and portfolio/application will stand out if you have: 

  • Experience with eCommerce technologies & best practices in multiple areas: eCommerce platforms, product catalog, A/B testing, merchandising and web analytic tools, predictive intelligence, SEO and User -experience
  • Experience in Digital business case development and P&L Management
  • Demonstration of analytic and business acumen
  • Proven communication and matrix management skills
  • Effective partnering, collaboration and relationship management skills


Interested? Follow the application instructions below to apply. 



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.  


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks. 


Good for You, Good for your Family, Good for the Community

We offer competitive healthcare and PTO, remote work options, flexible schedules, parental leave, support for professional development, and employee assistance programs to care for your total well-being. You can learn more about our benefits here. But we also know the idea of benefits is bigger than that. From volunteering for relevant-skills-based projects to helping children and families and others in need, from partnering with nonprofit groups to inspiring a new generation, Hallmark provides many simple and rewarding ways for you to give back to your community. We applaud and fully support all our employees’ efforts to make their communities better. Whether you’re living near the KC HQ or somewhere else, Hallmarkers have a number of ways to bring our values out into the world every day. We can help you direct your energies and passions toward the things that make life better for all, whether that’s volunteering, project-coordinating, donating, public-art-creating, or otherwise contributing to the neighborhoods that we call home. You can find out more about our approach to community involvement and corporate social responsibility here.


Nearest Major Market: Kansas City

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