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Digital Media Engineer

Date: Apr 6, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 87970 



Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.


The Digital Center of Excellence (DCOE) is the organization within Hallmark Technology that is responsible for:

  • Building a world-class, consumer-focused caring platform that enables Hallmark’s lines of business (LOB) across the enterprise (Crayola, Crown Media, Hallmark Global) to accelerate their direct-to-consumer product strategies 
  • Developing a Cloud-first, multi-tenant digital platform that provides capabilities and services, such as a unified Hallmark Profile, Product Recommendations, Global Payment services, etc. 
  • Building, securing and operating digital consumer products for Hallmark’s LOBs
  • Scaling development capabilities to build for Hallmark’s future

As a member of the DCOE group you'll partner with high functioning, high energy teams of cross-functional disciplines that bring products like Hallmark.com and our Hallmark Gold Crown Omnichannel network to life for our consumers. With a consumer-first focus this group delivers impactful digital solutions that have a direct impact on consumer brand engagement and retention in the digital space, which results in revenue growth and brand relevance.


We are looking for a digital media engineer with a passion for building digital creative assets for our personalized products platform. We want someone that is driven, takes ownership and is solution oriented to join an established team working on our next generation products.


What you’ll be doing:
As a digital media lead engineer you’ll be combining technology and creative design to lead the creation of digital SKUs and templates, throughout production and support.  To fulfill your responsibilities, you’ll need to be able to provide the following day-to-day duties:

  • Work with project stakeholders to develop the overall look and design of Hallmarks Personalized Products Digital offerings
  • Work on integrations with other internal and external teams 
  • Participate in creating and clarifying User Stories, and in planning Sprints 
  • Dive into hard problems and successfully deliver great results on schedule 
  • Conduct innovative technology research, concept specification and design of individual software components
  • Creation of production / shipment for all personalized workflows(3D and Card)
  • Responsible for process/ workflow and maintenance. 
  • Template creation / support. Knowledge of how multiple capabilities are employed through InDesign or supporting Adobe / Non-Adobe Products
  • Template / SKU design, production, and support.
  • Consumer order fixes. (Manual / system fixes to provide consumer assets for shipment
  • Work with 3rd party vendors to provide seamless integrations and long term solutions


Who we think would be a great fit:
We are looking for someone who not only loves designing and building great digital products but is also passionate about getting stuff done. You are excited by the challenge that comes with delivering innovative solutions for a beloved company and brand going through a digital transformation. You have the skills and experience, but you still love to learn - and you want to work with super talented folks to build great products.   

  • You have a track record of projects completed on time – you excel at getting things done 
  • You enjoy learning bleeding edge technologies, but employ cutting edge or other more stable technologies to deliver built-to-last solutions 
  • You think that having intelligent data modeling conversations with a data architect sounds like fun 
  • You are not afraid of Data Oriented Design, in fact, kind of like it  
  • You enjoy heads down asset creation, but also have great communication skills, love collaborating and are fun to work with



To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size attachment limit is 10 MB.


Basic Qualifications: 

  • Bachelor degree in Computer Science, related technology fields or 4 years of equivalent experience
  • Professional digital media engineering experience.
  • Experience translating creative design into developer objectives
  • Experience in Photoshop, Illustrator, Bridge, Dimensions, and other Adobe / Non-Adobe software.
  • Experience with InDesign


Preferred Qualifications: 

  • Experience with Continuous Integration & Continuous Delivery
  • Experience with JSON
  • Hallmark Color expertise
  • Hallmark Greeting Card format and process experience
  • Hallmark Core workflow and process competency
  • High level knowledge of physical print processes
  • Ability to solve issues with flexibility.
  • Comfortable working on small, cross-functional, fast paced teams
  • Excellent communication skills


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and checks.




At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City