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Digital Media Production Designer

Date: Oct 1, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 101146 



Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.

People rely on us to help them connect and express their emotions through products and services that enrich lives every day. They trust that we know their needs and that we are focused on innovations that will allow them to enhance their relationships. We have a competitive mindset and “play to win” with our retailers and consumers. We work with courage and conviction, always seeking to adapt and learn. It is an exciting time to be in the Greetings business at Hallmark! 



The Digital Center of Excellence (DCOE) is the organization within Hallmark Technology that is responsible for:

  • Building a world-class, consumer-focused caring platform that enables Hallmark’s lines of business (LOB) across the enterprise (Crayola, Crown Media, Hallmark Global) to accelerate their direct-to-consumer product strategies
  • Developing a Cloud-first, multi-tenant digital platform that provides capabilities and services, such as a unified Hallmark Profile, Product Recommendations, Global Payment services, etc.
  • Building, securing and operating digital consumer products for Hallmark’s LOBs
  • Scaling development capabilities to build for Hallmark’s future


As a member of the DCOE group you'll partner with high functioning, high energy teams of cross-functional disciplines that bring products like Hallmark.com and our Hallmark Gold Crown Omnichannel network to life for our consumers. With a consumer-first focus this group delivers impactful digital solutions that have a direct impact on consumer brand engagement and retention in the digital space, which results in revenue growth and brand relevance.



The Digital Media Production Designer builds digital creative assets for our personalized products platform. The Digital Media Production Designer will produce digital assets that combine technology and creative design for the creation of digital SKUs and templates. The Digital Media Production Designer supports a quickly evolving platform and is flexible with processes and rigorous with deliverables.


  • Template creation / support; knowledge of how multiple capabilities are employed through InDesign or supporting Adobe / Non-Adobe Products 
  • Template / SKU design, production, and support
  • Responsible for process/ workflow maintenance
  • Consumer order fixes (Manual / system fixes to provide consumer assets for shipment)
  • Support Visual Quality Assurance of Hallmark Personalized Product
  • Conduct innovative technology research, concept specification and design of individual    software components.
  • Support paper greetings product.
  • Support 3D ornament and gift product.



We are looking for someone who not only loves designing and building great digital products but is also passionate about getting stuff done. You are excited by the challenge that comes with delivering innovative solutions for a beloved company and brand going through a digital transformation. You have the skills and experience, but you still love to learn - and you want to work with super talented folks to build great products.  

  • You have a track record of projects completed on time – you excel at getting things done
  • You enjoy learning bleeding edge technologies, but employ cutting edge or other more stable technologies to deliver built-to-last solutions
  • You think that having intelligent data modeling conversations with data architect sounds like fun
  • You are not afraid of Data Oriented Design, in fact, kind of like it 
  • You enjoy heads down asset creation, but also have great communication skills, love collaborating and are fun to work with



To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size attachment limit is 10 MB.


Basic Qualifications

  • 1+ years professional digital media experience 
  • 2+ years professional experience with InDesign 
  • 4+ years web based graphics production and application experience


Preferred Qualifications

  • Experience translating creative design into production deliverables
  • Experience in Photoshop, Illustrator, Bridge, Dimensions and other Adobe  software
  • Hallmark Core workflow and process and card mechanics competency
  • Experience with Continuous Integration & Continuous Delivery
  • Experience with JSON
  • Hallmark Color expertise
  • High Level Knowledge of physical print process
  • Ability to solve issues with flexibility
  • Comfortable working on small, cross-functional, fast paced teams
  • Excellent Communication Skills


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and checks.



At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

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