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Digital User Experience Designer

Date: Aug 27, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 97701 



Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.




Hallmark’s Experience Design (XD) Team is responsible for designing user-centered experiences to unify Hallmarks touchpoints that is focused on achieving our CX Vision of being the trusted, go-to source of Caring Connectors helping them to build, grow, and deepen their relationships and herself. As a member of the team, you'll partner with a cross-discipline team of user experience, user interface, research, content and development professionals to create exceptional, user-centered digital experiences that drive business growth, consumer satisfaction and brand loyalty. The XD Team is consumer obsessed and a key voice for all our consumers. Designing with inclusive design best practices and high standards for accessibility hold us accountable for representing consumers with diverse walks of life including multi-cultural, different abilities and various demographics.     



The Experience Design role is responsible for creating user-centered experiences to support Hallmark’s consumer-facing digital touchpoints (including but not limited to online, mobile, tablet, apps and in-store experiences/solutions). Through a deep understanding of user-centered design principles and digital best practices, this role will effectively communicate solutions to both technical and non-technical audiences. Communication tactics may include, but are not limited to: wireframes, user flows, competitive benchmarking, user research. As part of a cross-discipline team, the Experience Design role will provide a voice for consumers within the team.

  1. Design customer-centric solutions for digital experiences through an iterative user experience design process
    1. Discovery & Definition – Leverage tactics to help define the problem/opportunity in order to know how the designs you will create will be solving a consumer problem and affecting the business.
      1. Customer: journey mapping, baseline testing, heuristic evaluations, voice of consumer (VOC) deep dive, design sprint, etc.
      2. Industry: competitive analysis, industry best practice analysis, etc.
      3. Stakeholder and business: stakeholder interviews, analytics deep dive, business walkthrough, etc. 
    2. Design – Through an iterative process of designing and gaining feedback (from customers, developers and stakeholders) you will create design artifacts that serve the goal of communicating with your team members.
      1. Design artifacts will vary but include sketches, wireframes, user flows, prototypes, etc.
      2. User testing tactics may include usability testing, card sorting, first click testing, etc.
      3. Utilization and evolution of the Design System
        1. Leveraging the existing components within the Design System to ensure a consistent user interface across the site
        2. Designing new components to add into the Design System that are consistent with the established user interface style and that have been tested by users to ensure their usability 
        3. As needed, establishing (in partnership with Creative) new user interface design to refresh the Design System 
    3. Delivery – Through ongoing work in the development process, you will partner with developers to ensure the intent of designs are met. 
    4. Measurement & Optimization – Evaluate current experiences to understand customer pain points in order to provide holistic recommendations for optimizations.
  2. Contribute to internal team standards and processes: design system, prototyping toolkits, templates, process development, team metrics
  3. Advocate for the customer experience within a multi-functional team. Daily partners include development, product owners and business stakeholders. You will also regularly communicate with external partners, creative teams and leadership.  



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. 


A portfolio is required. Your portfolio should be compiled into one PDF or Microsoft Word document that is no larger than 10 MB. You can submit a link to a personal portfolio website in addition to your uploaded portfolio file, but you must upload a portfolio file to be considered.


The following is required to be considered for this role:

  • Bachelor's degree
  • Minimum of 2 years of experience in user experience design, interaction design, UI design, usability or digital design



Your resume and portfolio will stand out if you have:

  • Strong iterative user experience design skills and thought process as demonstrated in portfolio
  • Strong iterative user experience design process with a clear understanding of mobile-first and responsive design (as demonstrated in portfolio)
  • Outstanding interpersonal communication skills – excellent written, presentation and verbal communication skills. Ability to deliver information in a clear, concise way, ensuring the organization makes rapid and informed decisions
  • Strong teamwork and people skills – ability to work collaboratively and effectively across discipline, role, department and leadership level.
  • Growth mindset – willingness to learn about disciplines and skills that are related to the experience discipline in order to broaden their understanding (tools, usablity, Agile, Customer Experience, related development skills, content strategy, eCommerce, Omnichannel Retail, etc.)
  • Self-starter who takes full ownership of their work, all the way through the process. Delivers work on time with a high attention to detail.
  • Solid understanding of user-centered design principles with the ability to propose design solutions based on best practices and usability principles.
  • Experience conducting user testing using various research methodologies
  • Workshop planning and facilitation
  • Proficiency in Sketch, XD, Axure, Adobe Creative Suite, etc.
  • Experience building and leveraging a Design System 


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks



At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


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