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REMOTE/Updated: Sr. Front-End Software Engineer (Remote Opportunity)

Date: Sep 24, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

Posting End Date: 01/13/2021
Number of Openings: 4




The Digital Center of Excellence (DCOE) is the organization within Hallmark Technology that is responsible for: 

  • Building a world-class, consumer-focused caring platform that enables Hallmark’s lines of business (LOB) across the enterprise (Crayola, Crown Media, Hallmark Global) to accelerate their direct-to-consumer product strategies  

  • Developing a Cloud-first, multi-tenant digital platform that provides capabilities and services, such as a unified Hallmark Profile, Product Recommendations, Global Payment services, etc.  

  • Building, securing and operating digital consumer products for Hallmark’s LOBs 

  • Scaling development capabilities to build for Hallmark’s future 


As a member of the DCOE group you'll partner with high functioning, high energy teams of cross-functional disciplines that bring products like Hallmark.com and our Hallmark Gold Crown Omnichannel network to life for our consumers. With a consumer-first focus this group delivers impactful digital solutions that have a direct impact on consumer brand engagement and retention in the digital space, which results in revenue growth and brand relevance. 


What we’re looking for: 

We are looking for a seasoned Sr. Front-End Software Engineer with a passion for building intuitive user interfaces and expertise in understanding great user experiences for a variety of technology products. We want someone that is driven, takes ownership and is solution oriented to join an established team working on our next generation products. 


What you’ll be doing: 

As a Sr. Front-End Software Developer you’ll be combining technology and design to create inviting, easy-to-use websites and web applications for Hallmark’s consumers. To fulfill your responsibilities, you’ll need to be able to provide the following day-to-day duties: 


  • Work with project stakeholders to develop the overall look and design of a website 

  • Build intuitive user interfaces and great user experiences on various clients in multiple front-end technologies. We are building our UI using React, Javascript, Angular and HTML/CSS. 

  • Work on integrations with other internal and external teams  

  • Ensure that the websites you build are accessible across many platforms, including desktop and mobile. 

  • Routinely test websites for ease of use, speed and other performance/quality factors 

  • Participate in creating and clarifying User Stories, and in planning Sprints  

  • Dive into hard problems and successfully deliver great results on schedule  

  • Conduct innovative technology research, concept specification and design of individual software components 


Who we think would be a great fit: 

We are looking for someone who not only loves designing and building great software but is also passionate about getting stuff done. You are excited by the challenge that comes with delivering innovative solutions for a beloved company and brand going through a digital transformation. You have the skills and experience, but you still love to learn - and you want to work with super talented folks to build great products.    

  • You are a polyglot who enjoys learning new languages, and choosing the right language to solve the problems at hand  

  • You have a track record of projects completed on time – you excel at getting things done  

  • You design solutions to integrated systems; you often think in Service-oriented architecture (SOA), microservices, and REST APIs  

  • You enjoy learning bleeding edge technologies, but employ cutting edge or other more stable technologies to deliver built-to-last solutions  

  • You think that having intelligent data modeling conversations with a data architect sounds like fun  

  • You enjoy refactoring code to reduce code complexity but understand delivery matters more than perfect code 

  • You think in multi-threaded or multi-processor solutions 

  • You know design patterns like the back of your hand and you chose which ones to use based on the task at hand, not just because one is popular at the moment  

  • You are comfortable with performance tuning web applications with tools like Google Lighthouse   

  • You prioritize mitigating security vulnerabilities as a part of your normal development process  

  • You are not afraid of Data Oriented Design, in fact, kind of like it   

  • You enjoy heads down coding, but also have great communication skills, love collaborating and are fun to work with  


This is a PROGRESSIVE role that will be filled at the level based on the skills and experience of the selected candidate.  ALSO this role is a REMOTE/VIRTUAL Work Opportunity. Residents of Colorado will be ineligible for this opportunity at this time. 


To be considered an applicant for this position, you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size attachment limit is 10 MB.


Basic Qualifications:

  • BS in Computer Science or related fields, or equivalent experience 

  • 5+ years professional front-end programming experience

  • 3+ years of experience with three or more of the following languages/frameworks: 

    • React 

    • Redux 

    • Angular 

    • Ember 

    • Bootstrap 

    • HTML/CSS 

    • JavaScript 

    • JQuery 

  • Experience developing web applications using functional components 

  • Knowledge of website design principles and best practices 

  • Knowledge of SEO optimization 


Preferred Qualifications:

  • Experience with multiple user interface (UI) technologies such as Angular, React, JavaScript or HTML/CSS 

  • Experience developing webapps using a Micro Frontend architecture 

  • Experience developing UI components using Storybook 

  • Experience working with Node Package Manager 

  • Experience working with Service-oriented architecture (SOA) environments, microservices, and REST APIs 

  • Experience in scaling applications 

  • Experience mitigating security vulnerabilities 

  • Familiarity with performance tuning applications with tools like Google Lighthouse 

  • Experience with Test Driven Development (TDD) 

  • Comfortable working on small, cross-functional, fast paced teams 

  • Excellent communication skills 


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Incorporated and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the drug screen, verifying education credentials, and having satisfactory reference and background checks.



At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


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