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HBC Writer

Date: Jul 22, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 97400 

Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce. Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of the Forbes and Statista 2020 Best Employers for Diversity, Women and New Grads.


Hallmark Business Connections’ plays a critical role in bringing consumer insights to life in the business world. We help businesses build relationships with their customers, clients, and employees. And we pride ourselves on understanding the relationship and communication nuances that keep these connections relevant. We've established a culture of rolling up our sleeves to get the work done through collaboration, innovation, and some entrepreneurial grit. Our products are sold on our own eCommerce store as well as on Amazon. We also develop custom greeting card programs in collaboration with Fortune 500 brands. The business-appropriate products we create help make a difference in a world that could use a little more caring.


HBC’s Writer, Content + Advertising is responsible for writing engaging copy for both digital and print content, both independently and in a team setting and in accordance with Hallmark Business Connections’ brand guidelines and overall content strategy plans. Work will include writing for website copy, social media posts, blog posts, articles, case studies, white papers, emails, video scripts, direct mail, white papers, presentation decks, and company bios.


To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size attachment limit is 10 MB.


You must also attach a Portfolio to be considered. Your portfolio for Hallmark should show 5-10 digital images of your work. Accepted file types are PDF, JPG, or JPEG. Individual file size limit is 10 MB. Attachments together should total no more than 20MB in total file size. In addition, you may include a link to your online portfolio as a supplement to the images you upload.



Bachelor’s degree in English, writing, journalism, marketing OR  3+ years writing experience

Portfolio examples of writing for content and advertising



• Skilled at extending content across channels and campaigns to increase efficiency in concepting and executions

• High level of business acumen and the ability to research, learn and write for multiple, varied target audiences

• Skilled at extending content across channels and campaigns to increase efficiency in concepting and executions

• B2B experience writing lead generation, lead nurture and thought leadership content including a profound comprehension of customers and what motivates them

• Online article formatting skills, experience with keyword arrangement, and other SEO best practices

• Produces quality work in a fast-paced environment meeting deadlines and expectations for quality, creativity and accuracy

• Collaborates and contributes to the marketing and creative teams


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and checks.




At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

Job Segment: Advertising, Pre-Sales, Content Strategy, SEO, Marketing, Sales