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Marketing Operations Manager

Date: Aug 31, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 97770 



Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.

Hallmark has been recognized as one of Forbes and Statista 2020 as:

America’s Best Employers for Diversity

America’s Best Employers for Women

America’s Best-in-State Employers

America’s Best Employers for New Graduates


Position Description

Reporting to CX Marketing Director, the Marketing Operations Manager will focus on developing, managing and executing operational processes and tasks in support of email, mobile and direct mail programs. The individual will also have tactical responsibilities for various marketing projects and will be expected to facilitate and build working relationships with internal marketing partners and support organizations, including IT, Data Analysis, Marketing and Web Services.



  • Lead and manage the marketing operations team and supporting agency in the execution of outbound email, SMS/Mobile campaigns and direct mail programs.
  • Oversee the process of list/data integration for outbound marketing campaigns, focusing on improving the process through automation
  • Leverage systems and tools to execute and streamline personalized content and marketing workflows through automation, marketing operations management analysis and ROI reporting
  • Partner with Hallmark Tech partners to streamline processes and integrate multiple systems to increase operational efficiencies and visibility
  • Provide management view into process changes/automation resulting in increased measurable results including monthly C-level presentation of key projects, status and successes
  • Collaborate and align internal operations management with stakeholders in Hallmark Tech, Hallmark Digital and Deliveries; Supply Chain; and Marketing teams to meet campaign and project deliverables and timelines.
  • Work with Marketing Team Managers to scope and build new applications and processes to increase efficiencies and sales results
  • Assist in justifying program spend through formal business planning processes
  • Lead, prioritize and identify needed tech software updates; contract negotiations and key supplier RFP processes and if/as needed, lead transition from one platform/service to another.


To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size attachment limit is 10 MB.


Basic Qualifications

  • Bachelors degree
  • 5+ years of experience in leadership role within a marketing department or agency including marketing operations experience


Preferred Qualifications

  • High business and marketing acumen to exploit best marketing practices, yielding results
  • Proven ability to manage multiple disciplines and technical team members
  • Project Management experience
  • Experience in Salesforce Marketing Cloud or other email/SMS deployment platforms
  • Experience working with CRM targeting tools, marketing automation and workflow systems
  • Foundational knowledge of key coding languages such as HTML/CSS, Ampscript and SQL
  • Able to proactively streamline and automate workflow process and use analytics to measure program success
  • Ability to problem-solve/troubleshoot operational or business issues
  • Ability to professionally interact with all levels of an organization
  • Excellent presentation, communication and writing skills.


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and checks.




At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

Job Segment: Marketing Manager, Pre-Sales, RFP, Marketing, Sales