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Public Relations and Social Media Director

Date: Nov 27, 2018

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 24127 


Do you want to work for a one of the world's most trusted and recognized brands? Hallmark is a company rooted in connecting people. We care for our employees, our communities, and our world. A career at Hallmark means you get to make a big impact and create something that can make a genuine difference. We’re looking for people who want to continue to carry our vision forward.


A digital native with technical expertise in social media tools and platforms. A strategic thinker with public relations know-how. A strong leader with proven experience managing a successful team. An individual poised for executive visibility. A person with a passion for our brand and consumers. If this describes you, then you might be a fit for our Public Relations & Social Media Director position.


The Public Relations and Social Media department within Hallmark's Public Affairs & Communications division proactively tells the company's dynamic story to consumers and the media to advance targeted business goals. Team members are  highly visible across the organization and play an active role in helping Hallmark deliver on its aspirational vision to create a more emotionally connected world by making a genuine difference in every life, every day.

Team members serve as a center of excellence on PR and social media and regularly provide thought leadership and counsel to a wide range of business partners from each of the company's businesses, including Hallmark Greetings, Hallmark Retail, Hallmark Home & Gifts, Hallmark Channel, Crayola and our Crown Center Real Estate Development Corp.

The department regularly works with outside agencies and business partners to advance its goals, elevate the company's brands and to ensure access to best practice thinking and solutions. Team members also serve as guardians of the company's reputation.


The Public Relations and Social Media Director for product and marketing plays an important role in providing counsel and thought leadership to business leaders across our portfolio of businesses to promote and protect the company's reputation and to drive targeted business outcomes through PR and social media programs. 

Key responsibilities include:

  • Providing advice and counsel to senior leaders about the implications or risks of any strategies or actions
  • Developing and implementing PR and social media programs to introduce new Hallmark products to the marketplace, drive traffic to stores, and inspire engagement among targeted audiences
  • Setting the strategy for and managing Hallmark's branded social media accounts and leading a team to serve as a center of excellence on social media best practices for the corporation
  • Managing a team of PR and social media practitioners and outside agencies as needed
  • Serving as a company spokesperson and building relationships with news and trade media, online and social influencers, consumer groups, etc.

We are fast-paced with a commitment to exemplifying the quality associated with the Hallmark brand while providing a high level of support. We work with a high degree of collaboration, communication, flexibility and urgency. Your personal brand of leadership is just as important as your technical, organizational, communication, and people skills. Our director needs to bring energy, a positive attitude, and deliver results in a way that everyone says “I want to work with that person!”

Interested? Follow the application instructions below to apply.


You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. 

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.


The following is required to be considered for this role:

  • Bachelor’s degree
  • 7+ years of management experience leading a communications team, corporate public relations team, or social media team at a corporation or agency
  • Experience developing social media strategy


Your resume will stand out if you have:

  • Advanced degree in business, marketing, PR, communications or related field
  • 5+ years of agency management experience
  • Consumer brand experience
  • Experience as a company spokesperson
  • Excellent communication skills across all mediums
  • Budget management experience
  • Demonstrated ability to build strong working relationships with a variety of internal and external business partners
  • Involvement in one or more national industry associations i.e. PRSA,, IABC, etc.
  • Strong PowerPoint and Excel skills
  • Strong project management and prioritizing skills, with ability to multi-task and meet deadlines
  • Strong collaboration skills and a track record of successfully leading a team to get results
  • Exemplary personal leadership, including a will to win as a team, high level of personal accountability and learning agility. Must have a positive attitude and be a motivated self-starter

Hallmark believes in enriching the lives of our employees by offering benefit programs to help you:

  • Take care of you and yours: We offer comprehensive medical, dental and vision benefits, as well as discounts on elder care, child care, education assistance and adoption assistance.
  • Save for your future: Through profit sharing, you share in the success of Hallmark. We also offer a 4% match on 401(k) contributions.
  • Enjoy your time: Maximize your work-life balance through Paid Time Off (PTO), paid holidays, community volunteer opportunities and discounts on product, entertainment venues, amusement parks and sporting events.
  • And More! (Like an on-site cafeteria, free parking, access to Crown Center and a fitness center.)


Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

Job Segment: Social Media, Media, PR, Real Estate, Marketing, Sales