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Senior Data Analyst

Date: Jun 3, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 89686 



Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.



The Marketing Analytics team needs a curious, analytic Sr. Data Analyst to help develop and drive the advancement of the marketing data and analytics strategy for Hallmark Global Marketing. Our mission is to collaboratively work with stakeholders and business partners to help champion the brand, elevate consumer experience in our valued customer locations and online, and maximize financial returns.



  • Champion an environment that drives insights to action
  • Define strategy, synthesize data, ask questions, propose tests, and monitor results
  • Identify untapped areas of analysis and prioritize existing reporting and areas of focus in light of overall business objectives
  • Collaborator who shares information and insights 
  • Innovator and passionate about finding new and creative solutions that will empower teams


If this describes you, then apply now! 



The Sr. Data Analyst is accountable for helping the marketing organization to transform Hallmark's data into meaningful insights. Through reporting, insights generation, statistical modeling, experimentation and more, this role will develop concise data driven solutions to address business problems and develop the associated actionable recommendations that align with strategy.  


The Sr. Data Analyst will be responsible for:

  • Being fully immersed in the data and business strategy to effectively collaborate with teams to improve the effectiveness of business decisions using advanced analytics.


  • Collaborating internally to think through and implement best practices and approaches to develop sound statistical, machine learning techniques/methodologies that address business need. 
  • Developing and monitoring various experimentations, analyzing results and reports finding (with next steps) to stakeholders and business partners.
  • Recommending 'so-what' actionable insights and data storylines to create data driven solutions.
  • Communicating findings which help ensure processes and analyses are well understood and incorporated to help drive business growth and impact strategic business decisions.
  • Developing recommendations for efficiencies through cost reduction/avoidance,  including automation, identifying data process opportunities and creating new and faster ways to leverage data.
  • Using a wide variety of tools and languages to achieve results (e.g., R, SAS, Python) and effectively complete various analytical projects.
  • Light travel required (5%)


Interested? Follow the application instructions below to apply.



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. 



  • Bachelor’s degree in Business, Economics, Statistics, Physics, Math, Engineering, Economics, Finance, Data Science, Computer Science, Operations Research OR a field quantitative analyst
  • 3 or more years of professional advanced analytics or data science experience or academic training in these fields
  • 3 or more years of professional experience or academic training using statistical programming languages, SQL and/or data visualization tools



  • Experience in at least one statistical programming language (Python, R, Scala, Octave, SAS, MATLAB, etc.)
  • Experience with basic to intermediate statistical methods and experimentation, including ANOVA, predictive analysis, regression, data mining, etc.
  • Experience in utilizing relational databases and big data tools to manage large data sets for analytical purposes, including SQL, Hadoop, Hive, Spark, Pig, AWS, etc.
  • Experience with data visualization tools including Tableau, Dash, RShiny, D3.js, Microstrategy, etc.
  • Strong desire to explore various data sources to uncover hidden trends and opportunities for the organization
  • Ability to simplify large and complex problems to determined appropriate approaches and uncover data driven actionable insights
  • Proven track record of utilizing technical and business acumen to drive strategy and solutions.
  • Able to provide a GitHub or coding portfolio of prior data science, computer programming and statistical work and projects
  • Self-directed, detail & team oriented with highly developed problem solving and analytical skills
  • Excellent communication skills, both written and verbal, coupled with strong organizational, planning and interpersonal skills


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark believes in enriching the lives of our employees by offering benefit programs to help you:

  • Take care of you and yours: We offer comprehensive medical, dental and vision benefits, as well as discounts on elder care, child care, education assistance and adoption assistance.
  • Save for your future: Through profit sharing, you share in the success of Hallmark. We also offer a 4% match on 401(k) contributions.
  • Enjoy your time: Maximize your work-life balance through Paid Time Off (PTO), paid holidays, community volunteer opportunities and discounts on product, entertainment venues, amusement parks and sporting events.
  • And More! (Like an on-site cafeteria, free parking, access to Crown Center and a fitness center.)


Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City