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Senior Merchant I or II

Date: Feb 14, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 78302 



Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.


In the Hallmark Global business, we create products that help our consumers to connect with their family and friends.  We are consumer obsessed, developing products inspired by her needs, online and offline shopping behaviors, trends and fashion. What we do from concept to market helps create a unique experience and enables consumers to show the recipient how much they care while expressing their unique style.  This role will help lead the charge to bring Hallmark’s most iconic products to the consumer, wherever and whenever they desire. As part of the Hallmark Digital team, you will join a highly collaborative cross-functional group with a passion for charting new ground and driving growth for the company.


The Senior Merchant I or II will be responsible for leading the product development,  assortment, and online merchandising for the gift presentation or greetings ecommerce business.  Ultimately this role will strive to ensure Hallmark gift presentation or greetings is relevant and accessible in the online marketplace/s and our customers see Hallmark as a best-in class partner for digital commercialization.  It will provide strategic direction and oversight for overall product, platform, pricing and consumer activation strategy for the gift presentation or greetings business in order to deliver on strategic and financial objectives of the Hallmark digital commercialization team.  Emphasis is on converging brand strategy with consumer, customer, market and category insights to drive ecommerce growth and innovation, P&L management and executional excellence. 


Accountability will include oversight and leadership to take a product or program from strategy to production to commercialization, with ability to communicate with all functions within the company and define the go-to-market strategy for the category in ecommerce.  This role will be the gift presentation or greetings lead for the Amazon business, and a key interface for all click & collect retailers, in addition collaborate across gift presentation or greetings team.  In addition will lead partnership with internal creative, customer development, and other partners. Ensures delivery of sales, profits, retail performance goals, while building Hallmark brand relevance and digital commercialization leadership.   This leader will develop, manage, and motivate a cross functional team and fosters an environment with a strong results orientation and a collaborative work style.  A successful incumbent will provide directional and strategic clarity and develops world-class analytic capability among the team in order to drive greater efficiencies, better decision-making, and eliminate waste.


To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size attachment limit is 10 MB.


Basic Qualifications

Bachelor degree in Business, Marketing or Finance or 4 years of equivalent, professional work experience.


Preferred Qualifications

Bachelor degree in Accounting, Finance or an MBA

Minimum of 5 years of professional work experience, including roles in BU/ line mgt, functional/ support and a broad understanding business overall (Sales, Marketing, Operations, Ventures, etc.)

A deep understanding of the consumer needs within the Hallmark businesses
Ability to develop and act upon consumer and shopper insights through the  generation of new and unique consumer product solutions
Experience developing new business models ranging from product, supply chain and financial models
A good business partner with a high degree of talent and influence
High-level of curiosity and collaboration


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and checks.




At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

Job Segment: Merchandising, Retail Sales, Retail