Share this Job

Manager - Social & Digital Marketing

Date: Jan 2, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 77587 



Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  


Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce. Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Also, Hallmark has been recognized as one of Forbes 2020 Best Employers for Diversity, Women and New Grads. 



Hallmark CX Marketing team is a highly collaborative and energetic group of marketing professionals focused on delivering a consistent and engaging consumer-led brand experience. Our purpose is to build relevancy and engagement with the Hallmark brand through multiple channels of distribution including mass retail partners, our own Hallmark Gold Crown network as well as through growing digital platforms and solutions. The team is comprised of passionate brand and retail marketers with a desire to inspire and affirm caring consumers to spread more care and joy into our world through greeting cards and specialty gifts.


The CX Marketing team is responsible for national brand and mass channel marketing strategies and execution; social media strategy and execution for brand, product segments and Hallmark Gold Crown channels; influencer and consumer public relation efforts; local marketing strategies for Hallmark Gold Crown network; and a best-in-class Crown Rewards loyalty program growth and retention strategies; as well as marketing support for Keepsakes Ornaments, Gift Wrap solutions and other Hallmark product focuses.



The Social & Digital Marketing Manager leads the strategic thought leadership, digital strategy, and develops the strategic marketing frameworks to guide development of Hallmark Brand and Gold Crown Stores Social plans to maximize business performance within a 12-18 month planning horizon. This position is accountable for social marketing that is aligned, linked and transparent with key business partners (internal and external) to enable marketing investment choices that can be assessed and planned with CX marketing leadership within the overall marketing budget; to ensure business goals can be met; and to build credit and support from customer and retail teams.


The social marketing manager will be responsible for social marketing strategy to grow sales, increase consumer engagement and acquire emerging consumers. S/he will develop strategies to promote the Hallmark brand, Gold Crown Stores and greetings relevance, showcase Hallmark's portfolio and range, and engage consumers through campaigns and content derived from data-driven insights. S/he will identify the opportunities and platforms within the digital, social and consumer landscape to promote and drive engagement with campaigns, key products, and greetings retail strategies.



If this sounds like the next exciting step in your career – then apply now!



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.



The following is required to be considered for this role:

  • Bachelor's Degree, preferably in marketing, advertising, or business with strong quantitative skills.
  • 7+ years of digital or social marketing experience
  • Expertise in social marketing platforms and tools



  • Career experience should include 7-10 years in retail, product or consumer marketing including digital and social advertising
  • Management/supervisory experience leading a team of digital or social team members highly preferred
  • Candidate must possess very strong analytical and quantitative skills with demonstrated leadership and project management capabilities
  • Broad strategic thinking and understanding of the consumer and marketplace are required.
  • Must be respected for ability to work collaboratively and across functional areas



At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

Job Segment: Marketing Manager, Advertising, Channel Marketing, Marketing