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Sr Data Analyst

Date: Sep 21, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 99372 


Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch. 

 Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates


The Consumer Enterprise Analytics team under Insights & Analytics develops and drives the advancement of the consumer data and analytics strategy for the enterprise in order to maximize consumer engagement, sales, financial return, and competitive advantage. We are seeking a motivated individual who loves exploring data and transforming it into actionable recommendations to help drive the business.


The Sr. Data Analyst role is accountable for helping the organization to drive the advancement of the consumer data and analytics strategy for the enterprise. This role takes an active part in the stewardship of maintaining the integrity of the consumer data repository, establishing governance, and developing cross-business concise data driven solutions to address business problems and develop the associated actionable recommendations that align with strategy.


The Sr. Data Analyst will be responsible for:


  • Collaborating with the organization to think through new use cases and implement the best practices and approaches to develop analytic approaches that address business need.
  • Coordinating efforts in the consumer data governance space and working with business partners to establish the necessary processes and procedures to ensure compliance.
  • Developing and monitoring various experimentations, analyzing results and reports finding (with next steps) for business partners.
  • Recommending 'so-what' actionable insights and data storylines to create data driven solutions.
  • Communicating findings cross-collaboratively to help ensure processes and analyses are well understood and incorporated to help drive business growth and impact strategic business decisions.
  • Developing recommendations for efficiencies through cost reduction/avoidance to the organization, including automation, identifying data chokepoints and creating new connections and processes that create faster ways to monetize Hallmark's consumer data.
  • Using a wide variety of tools and languages to achieve results (e.g., R, SAS, Python) and effectively complete various analytical projects.
  • Light travel required (5%)


This is a progressive role that will be filled at the level based on the skills and experience of the selected candidate.



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing

the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.



  • Bachelor's degree in Business, Economics, Statistics, Physics, Math, Engineering, Economics, Finance, Data Science, Computer Science, Operations Research OR a quantitative field.
  • 2+ years of professional advanced analytics or data science experience or academic training in these fields.
  • 2+ years of professional experience or academic training using statistical programming languages, SQL and/or data visualization tools.



  • Advanced Degree in one of the above fields
  • Experience in at least one (1) statistical programming language (Python, R, SAS, etc.).
  • Experience with basic to intermediate statistical methods and experimentation, including ANOVA, predictive analysis, regression, data mining, etc.
  • Experience in utilizing relational databases and big data tools to manage large data sets for analytical purposes, including SQL, Hadoop, Hive, Spark, Pig, AWS, etc.
  • Experience with data visualization tools including Tableau, Dash, RShiny, D3.js, Microstrategy, etc.
  • Strong desire to explore various data sources to uncover hidden trends and opportunities for the organization.
  • Ability to simplify large and complex problems to determined appropriate approaches and uncover data driven actionable insights.
  • Proven track record of utilizing technical and business acumen to drive strategy and solutions.
  • Excellent communication skills, both written and verbal, coupled with strong organizational, planning and interpersonal skills.


Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.




At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City