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Sr. Digital Analyst

Date: Feb 16, 2021

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 84666 



Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  


Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforce. Hallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Also, Hallmark has been recognized as one of Forbes 2020 Best Employers for Diversity, Women and New Grads. 



Hallmark Digital is the driving force behind the creation and delivery of digital solutions to Hallmark’s consumers. Hallmark Digital includes almost all consumer digital touch points – eCommerce, search, mobile, social, etc. It is a fast-paced, cutting-edge environment and requires agility and a growth mindset. Digital Hallmarkers wear many hats and engage with new and innovative technologies that help shape consumer digital experiences with the Brand on multiple eCommerce platforms around the world.


As a member of the Hallmark Digital group, you'll partner with a high-functioning, high-energy team of cross-functional disciplines that manages our Direct to Consumer digital businesses across the globe. With a consumer-first focus, this group delivers best-in-class digital solutions that have a direct impact on shoppers’ engagement with the Hallmark brand across the ever-growing, always changing eCommerce environment.



The Senior Digital Analyst will be the point person for our Direct to Consumer eCommerce analytics and ensures stakeholders have access to the product, sales, and shopper insights necessary to drive the best digital experience possible for our Hallmark consumers.


The Digital Analyst partners with Operations, Marketing, Content, Product, and IT teams within Hallmark Global to understand the levers that drive our KPIs and utilizes various analytics methods and visualization tools to recommend digital strategy based on trends and forecasts. This role will also partner closely with our Amazon team to understand cross-channel insights and opportunities.


This position requires an experienced analytics professional with digital-specific expertise in granular analysis, forecasting, and cross-functional collaboration in an eCommerce retail environment.




Essential duties and accountabilities:


  • Uses best practices to develop statistically sound analyses that address business needs by developing reports, uncovering trends, and diagnosing areas of opportunity
  • Manages and maintains database connections/code that feed into front-end visualization tools
  • Ensures integrity of digital channel data across Hallmark systems, partnering internally
  • Develops and monitors various experimentations, analyzes results, and reports findings (with next steps) to business customers
  • Leverages business subject expertise (e.g., Accounting, Finance, Supply Chain, Marketing, Economics, Market Research, etc.) and data to create robust analytical-based solutions 
  • Fully immersed in the data and business strategy to effectively collaborate with the team and improve the effectiveness of business decisions


If this sounds like the next exciting step in your career – then apply now!



You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.




The following is required to be considered for this role:

  • Bachelor’s degree or higher
  • At least 4 years in an analytics role
  • Experience with Tableau or other data visualization tools
  • Experience in utilizing relational databases to manage large datasets, with specific ability to use SQL to combine and aggregate multiple tables for use in analysis



  • Bachelor’s degree or higher, preferably in a technical / quantitative discipline like computer science, software development / engineering, economics, statistics, mathematics, finance, engineering, or other technology / math-based science
  • Experience performing analytics in a SKU-based retail environment, with a preferred focus on eCommerce retail analytics
  • Knowledge of analytics/statistical coding, specifically R and Python
  • Experience with Adobe Analytics, Google Analytics, or other web/mobile app analytics solutions
  • Experience with Adobe Experience Cloud (Adobe Launch, Adobe Target) or Salesforce Marketing Cloud solutions
  • A/B/multivariate testing experience
  • Mobile and Omnichannel analytics experience in a retail environment
  • Ability to review data flows and coding to identify, develop, and implement analytics enhancements
  • Strong technical aptitude, including ability and desire to learn new systems and coding
  • Ability to manage multiple projects and adapt work style/processes in a fast-paced environment
  • Self-motivated: strong work ethic, follow-through, and accountability for results
  • Ability to develop effective business partner relationships at all levels of the organization
  • Good interpersonal skills and great communication skills, particularly around complex, technical aspects
  • Proficient in Microsoft Suite (Word, Excel, PPT)


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.



At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Nearest Major Market: Kansas City

Job Segment: Retail Sales, Market Research, Retail, Marketing