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Visual Merchandising Designer

Date: May 5, 2022

Location: Kansas City, MO, US, 64108

Company: Hallmark

     reqid: 115169 

Hallmark - Creating a More Emotionally Connected World Every Day


Millions of people all over the world know the Hallmark brand. That’s because it stands for something bigger than any one of us who work here. It’s about bringing people together and improving the relationships that matter most. Hallmark has always done that. But how we go about it has changed quite a bit. As we shift to a more digitally savvy, unifed approach that combines the best of brick-and-mortar retail with the efficiency of .com spaces, we need strategic thinkers, empathetic learners, and enthusiastic visionaries to help us imagine and create the rest of Hallmark’s second century. What could the next hundred years look like?


If you join Hallmark, we’ll go out of our way to make you feel like you’re part of the team, even in a remote/hybrid work environment. In the day-to-day, we’ll meet you where you are, making sure you get comfortable in your role by making the best use of the skills and talents you already have. We’ll also engage you as a potential leader, combining your instincts and strengths with our guidance and support to give you multiple potential pathways to future success within Hallmark.


As part of our mission, we emphasize a diversity of backgrounds, identities, and perspectives, deliberately and constantly seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to customers (our retail partners) and consumers. A broadly inclusive, equitable approach is also our best path to future success. So don’t worry if your career up to this point has not followed a more typical path. Don’t be concerned if you’re just starting out. We’re seeking out those who can bring a fresh perspective to our business. We embrace a variety of working styles and would love your input as someone new to the team! We can only change and grow when we intentionally include new perspectives–like yours.


What we do and how we do it

We come from diverse backgrounds, with unique perspectives and skills, but we share the same belief that caring for others can change the world. We draw on our own experience, combining our strengths and honoring our differences, to show up with empathy and vulnerability, and to stand up for honest and authenticity. We know that the world is changing, that we learn by listening and grow by risking, and that to create a more caring world we must be brave enough to change with it. We don't just make things. We are here to make life more meaningful, and most importantly to help people feel seen and understood. We are Creative & Product Development, one team united to invent Hallmark's future.


Hallmark’s Global Visual Merchandising Studio is a strategic and dedicated studio made up of graphic and production designers, visual merchandisers, fixture and environmental designers, and writers. We create memorable in-store experiences; environmental signage, wayfinding, and fixture solutions for retailers including Hallmark Gold Crown, Walmart, CVS, Walgreens, and grocery, around the globe. We deliver a shopper experience that is easy to shop, showcases innovation and is unmistakably, recognizably Hallmark.


Why we're hiring and why we need you

The Visual Merchandising Designer is responsible for end-to-end development of merchandising solutions. Working with the Visual Merchandising Manager, the Visual Merchandising Designer develops highly strategic, flexible, captivating visual display solutions based upon industry "best practices" to implement across the many sizes and layouts of store spaces. The designer must have the ability to produce a variety of innovative solutions in support of new product launches, seasonal programs, trade events, and new store development across the global market. The work must enhance and support specific product offerings, but also convey a compelling and consistent consumer experience in line with overall brand and retail strategies. This individual is responsible for providing total solution output across all phases of work flow, producing presentation materials; conceptual sketches, digital renderings, and physical sets. This role requires strong creative design skills, visual merchandising expertise (design principles), product presentation techniques, and the ability to understand and apply retailer specific strategy and requirements, consumer insights, category expertise, understanding of the retail environment, operational acumen, fixture knowledge, and awareness of industry trends.


Basic Qualifications

The following is required to be considered for this role:

  • Bachelor’s Degree or 4 years professional work experience
  • Minimum 3 years of in-store experience design, visual merchandising, interior design and/or store management experience
  • Experience using Adobe Creative Cloud (InDesign, Illustrator, Photoshop
  • Experience using Mac based platform


Preferred Qualifications

Your application will stand out if you have:

  • A portfolio that highlights visual merchandising display and environmental/experience design principles
  • A portfolio that showcases a variety of conceptual and execution level presentation materials, sketches, digital renderings, planograms, photos of physical displays
  • Bachelor's Degree in Retail Visual Merchandising, Interior Design, Industrial Design or Textiles
  • Corporate Visual Merchandising experience
  • Outstanding creative and conceptual visual merchandising skills
  • Strong aesthetic and design background
  • Extensive knowledge and understanding of current retail industry and trends
  • Confidently and articulately present visual merchandising solutions (written & verbal)
  • Work productively in fast-paced, dynamic environment with high degree of autonomy
  • Exceptional organizational skills/ ability to effectively manage multiple tasks.
  • Proactively seeks opportunities to improve work processes to improve efficiency and quality of deliverables
  • Flexible, adept collaborator
  • Strong leadership capabilities


Additional Details

This is a progressive role that will be filled at the level based on the skills and experience of the selected candidate.


Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply. 


You must show how you meet the basic qualifications (listed above) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.


A portfolio is required for this position. Your portfolio should be compiled into one PDF or Microsoft Word document that is no larger than 10 MB. You can also submit a link to a personal portfolio website, but only as a supplement to your uploaded portfolio. Applicants who do not upload a portfolio cannot be considered.


In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference checks.



Good for You, Good for your Family, Good for the Community

We provide competitive healthcare, financial contributions beyond salary, and employee assistance programs to care for the total well-being of all our employees. And you can learn more about those things here. But we also know that idea of benefits is much bigger than that. From volunteering for relevant-skills-based projects to helping children and families and others in need, from partnering with nonprofit groups to inspiring a new generation, Hallmark provides many simple and rewarding ways for you to give back to your community. We applaud and fully support all of our employees’ efforts to make their communities better. So whether you’re living near our Kansas City headquarters or somewhere else, Hallmarkers have a number of ways to bring our values out into the world every day and to help others stay connected to what matters most. If you join our team, we can provide multiple options that will allow you to direct your energies toward what’s important to you and make life better for all, whether that’s through volunteering, project-coordinating, donating, public-art-creating, or generally contributing to the neighborhoods that we call home. You can find out more about our approach to community involvement and social responsibility here.


Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.

Nearest Major Market: Kansas City

Job Segment: Merchandising, Industrial Design, Retail, Manufacturing