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Marketing Leader/Associate - Mahogany

Date: May 3, 2021

Location: kansas city, MO, US, 64108

Company: Hallmark

     reqid: 89586 

HALLMARK - WHEN YOU CARE ENOUGH YOU CAN CHANGE THE WORLD

 

Come join us. You’ll add value to one of the world’s most iconic consumer brands and be part of our company with a life-affirming purpose to inspire meaningful connections. Our products, content and experiences aim to enrich all lives by making a genuine difference in every life, every day, and our business is focused on bringing the value and relevance of Diversity and Inclusion to every brand, product and person we touch.  Our overarching enterprise D&I Framework and plans demonstrate our belief and value in having a diverse and inclusive workforceHallmark’s D&I efforts will continue to represent ongoing progress and reinforce our commitment, as will our intentional focus on bringing more diverse talent into our business and onto our teams. Hallmark has been recognized as one of Forbes and Statista 2020 Best employers for Diversity, Women and New Graduates.

 

The Marketing Leader/Associate – Mahogany Brand will play a critical role for the Mahogany business.  We’re looking for an experienced and versatile marketing manager who is hungry to grow. Our ideal candidate has experience developing and executing marketing and media campaigns, as well as being comfortable with day-to-day marketing activities. This role is responsible for managing new and ongoing Mahogany brand related projects as well as other key brand needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

 

Objectives of this Role

  • Lead the execution of marketing and media programs from start to finish leveraging internal support and driving collaboration
  • Drive objective-focused marketing plans and activation process flows across different channels & audiences
  • Create, maintain & conduct reporting and analysis across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with proposals and recommendations on tactics

 

Responsibilities would include:

  • Manage Hallmark Mahogany brand look, feel and voice within ongoing and future content development
  • Develop and execute on multi-channel brand marketing activations and campaigns, ensuring the alignment of communications and messaging (ongoing and future)
  • Define and refine brand activation process structures & flows (ie: experiential activations and partnerships)
  • Drive Hallmark Mahogany social media community growth and engagement on current and new platforms
  • Manage day-to-day relationships with internal and external agency partners
  • Identify effectiveness and impact of current marketing initiatives with reporting and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs and activations

 

Requirements:

To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size attachment limit is 10 MB.

 

Basic Qualifications

  • Bachelor’s degree in marketing, business, advertising or another related field
  • 5-7 years of experience in marketing leadership and business
  • Experience developing marketing plans, campaigns and applying metrics-driven marketing leadership and creativity
  • Experience in  project management

 

Preferred Qualifications

  • 7+ years of brand marketing management experience
  • Master’s degree a plus
  • Proficiency with online marketing and social media strategy
  • Willingness and ability to travel

 

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and checks.

 

This message, including any attachments, is for the designated recipient only and/or Hallmark Cards, Inc. employees. It may contain privileged, proprietary, or otherwise private information. If you have received it in error, please notify the sender immediately and delete the original. Any other use of the e-mail, disclosure of the information, or distribution by you is prohibited.

 

 

BENEFITS AND PERKS:
At Hallmark, we help people feel connected to what matters. That’s true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.

Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.

Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.

 


Nearest Major Market: Kansas City

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